Communication has four basic functions-
1. Information function:
The basic requirement of adapting and adjusting oneself to the environment is
information. There must be some information about what is going on in the environment
which concerns the people. The getting or giving of information underlies all communication
functions, either directly or indirectly.
2. Command or instructive function:
Those who are hierarchically superior, in the family, society or organization,
often initiate communication either for the purpose of informing their subordinates
or for the purpose of telling them, what to do, how to do, when to do etc. The command
and instructive functions of communication are more observable in formal
organizations than in informal organizations.
3. Influence or persuasive function:
According to Berlo (1960), the sole purpose of communication is to influence
people. Persuasive function of communication i.e., to induce people is
extremely important for extension in changing their behaviour in the desirable
direction.
4 Integrative function:
A major function of communication is integration or of continuously offsetting
any disintegration at the interpersonal or at the organizational level. This
helps to maintain individual, societal or organizational stability and
identity.
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